Tuesday, June 1, 2010

£32m fund to ‘dress’ London in 2012 Olympics brand

London's boroughs are to share a £32 million fund to carry out the capital's biggest branding exercise for the 2012 Games. Key areas including the West End, theatreland, the Royal Parks and parts of Westminster will be emblazoned with the Olympic logo. The cash will pay for temporary measures to improve the “look and feel” of the capital from banners and flags to light shows and stages.
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