Wednesday, June 16, 2010

Creating a Brand Requires Discipline and Vigilance

You must "brand your brand" or someone else will. Brand equity is all about consistent delivery and correlating communication, including both verbal and visual dialogue. Inconsistency is the face of ruin on a brand. If you let the public define your brand, you lose control. It’s imperative for you to drive the message and perception of your brand before it reaches the public. To keep control of your brand, keep these tips in mind:
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