Tuesday, June 22, 2010

More People Trust Tech Firms Over Social Sites

In a new poll conducted by Zogby Interactive, results show that Americans trust technology firms such as Apple, Google and Microsoft more than social networking sites like Twitter and Facebook.Of twenty-one hundred adults surveyed, nearly half said they trusted the big three tech firms either “completely” or “a lot,” compared to only 13 percent for Facebook.John Zogby, the president and CEO of Zogby International, said big companies have had the time to build brand equity, while Facebook and Twitter do not have the corporate identity.
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