Sunday, June 20, 2010

“You’re Too Into Real Business to Understand Advertising and Social Media”

To my surprise and amazement (hyperbole intended) Joe presented his theory of the future of online advertising empowered by social media. He articulated a future where traditional media and big brands were dead, and, just for good measure, he postulated a consumer-controlled, self-selected future of infinite choices of goods and services. His monologue was pervaded by phrases like, “advertising doesn’t work” and “people don’t want to be interrupted.” And, my favorite, “Social Media marketing is the only possible future … brands are completely out of control and marketers have to realize that. Consumers control everything! Besides, everyone wants targeted, measurable messaging, it’s all going to be online.”
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