Sunday, July 18, 2010

Online Video Ad Segment Poised to Explode

The research firm emarketer estimates online video advertising spending will grow more than 48 percent this year, reaching $1.5 billion. By 2014, it expects the video ad market will top $5.5 billion. "Video fulfills branding objectives better than any other current online ad Format -- with the sound, motion and emotion of TV, but with better measurability and targeting," said David Hallerman, a senior analyst at eMarketer. "The continued development of more professional-quality video on the Web makes the target audience more receptive to advertiser messages and thereby encourages advertisers to spend more for video ads."
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